Problem: Small engineering teams shipping multiple deploys per day face a painful triage gap. When Sentry fires an error alert, the team still has to manually figure out which release introduced it. With several deploys landing in a single day, correlating a new error spike to a specific commit or release is slow, error-prone, and pulls senior engineers into detective work instead of shipping.
Product: SentryDeploy is a plugin that wraps Sentry alerts around each deploy so teams see exactly which release introduced each error, without manual triage. It sits on top of existing Sentry infrastructure rather than replacing it.
Solution: SentryDeploy ingests deploy events (release markers, commit ranges) and joins them to Sentry error streams, then classifies each error as pre-existing, regressed, or net-new for the current release. Instead of an engineer scrolling through error timelines and cross-referencing deploy logs, SentryDeploy attributes each error cluster to the deploy that likely caused it.
MVP: A Sentry integration that consumes release and error data via Sentry APIs and webhooks, tags each incoming error against the active deploy window, and surfaces a per-deploy regression view listing new errors introduced by that release. Minimal UI: a deploy list with a red flag when a release introduces regressions.
Revenue: B2B SaaS seat or workspace subscription for engineering teams already paying for Sentry. The plugin nature keeps onboarding light since it rides on top of Sentry accounts.
GTM: Target small teams deploying multiple times per day who already use Sentry. Distribute through the Sentry integration ecosystem and developer communities (HN, dev-focused channels).
Growth loops: Every regression report shared in a team chat or incident thread carries the SentryDeploy attribution, exposing teammates and adjacent teams to the tool. Teams that adopt it during incidents tend to standardize on it for postmortems.